In 2017 many businesses took a stand on the Australian marriage equality plebiscite. We saw a comparable trend in recent months, as corporate Australia declared its position on the Indigenous Voice to Parliament.
This included everyone from the Big Four banks to Wesfarmers, Telstra and Rio Tinto. It was not only most of the ASX top 20 declaring their support but also numerous small businesses. Sectors as diverse as retail, publishing and education were represented.
Such public commitment is part of a wider movement towards “brand activism” through which companies take on issues by publicly supporting or opposing a product or cause.
