
NEW YORK—Following up on an announcement last summer that the long-time pay TV network Showtime would be rebranded, Paramount has announced that the Showtime linear network will be rebranded to Paramount+ with Showtime on January 8th, 2024.
Paramount announced in late June that the Showtime linear network would be rebranded to better align its streaming and TV efforts to create a multiplatform brand but did not provide a date for the rebrand.