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MarketBeat
MarketBeat
Business
Jeffrey Neal Johnson

FOUND: Shutterstock and getty a 3 7 billion visual content giant - What They Never Told You

Visual content developers and entertainment and media investors were elated when Shutterstock (NYSE: SSTK) and Getty Images (NYSE: GETY) announced that they were merging. This $3.7 billion deal will combine two of the biggest names in stock photography, video, and music, creating a behemoth strategically poised to dominate the rapidly evolving digital media market. For investors, this merger presents a compelling yet complex picture filled with opportunities and potential pitfalls.

A Changing Visual Content Industry

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