HUNT VALLEY, Md.—In a notable sign of the spread of AI technologies into TV operations, Sinclair has announced the company has taken its first steps into usage of generative artificial intelligence (generative AI) as a way to expand the reach of its original content.
Sinclair reported that it will begin using AI for language translation beginning with “Petko Unfiltered,” a Tennis Channel series with network analyst Andrea Petkovic, a former WTA world #9 player. “Petko Unfiltered” provides an in-depth and unfiltered first-person perspective on trending tennis topics.
