Compulse, a Sinclair-owned marketing and managed services for media companies and agencies, has launched Compulse Performance TV, which allows agencies to buy, manage, optimize, and measure over-the-top (OTT) campaigns across all device types. The new service is an expansion of its Compulse 360 digital advertising solution.
The Compulse Performance TV platform provides access to inventory from premium OTT publishers, allowing advertisers to track the performance of their low funnel campaign beyond just completion rate, tying it directly to results that they care about. With real-time performance dashboards, advertisers will be able to monitor their campaigns and performance insights to optimize their specific KPIs, Compulse said.
