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The Guardian - US
The Guardian - US
Technology
Nick Robins-Early

HISTORICAL FACTS: Snap inc blames ai as it lays off 1 000 workers | History Defined

a man speaks into a microphone while seated on stage
Evan Spiegel, co-founder and CEO of Snap Inc, during the Axios Media Trends Live event in New York on 18 September 2025. Photograph: Michael Nagle/Bloomberg via Getty Images

Snapchat’s parent company plans to lay off 16% of its employees, around 1,000 people, citing “rapid advancements in artificial intelligence”, the social media company told staff on Wednesday in an internal memo. The staff reduction is part of a wave of tech industry layoffs in the past year, with many firms blaming AI for the cuts.

Snap Inc’s layoffs follow demands last month from Irenic Capital Management, an activist investor whose portfolio manager wrote a letter to the Snap Inc CEO, Evan Spiegel, calling on him to reduce costs and headcount while criticizing the company’s current strategy. In Spiegel’s memo to staff, he claimed that the layoffs would move Snap towards profitability and suggested that artificial intelligence could fill the lack of human labor.

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