Hannah Stocking, who got her start as a Vine comedian, recently made $30,000 over the course of 72 hours by exclusively posting content to Snap. On another day, she made $14,000. This is because she’s part of the platform’s advertising revenue share program—currently in beta testing—that’s turning Snap Stories into gold mines for top stars.
The payouts have turned Snap into a preferred platform for many high-profile creators, and, the company hopes, could be a powerful equalizer in its competition against larger social media rivals like TikTok, YouTube, Instagram and Facebook.
