If the pandemic taught us anything, it’s that Britons love loo roll: judging by shelf shortages, it was hard to tell what panicked us more – catching Covid-19 or having nothing soft to wipe our bums with. But if we don’t start changing our consumer habits pronto, and become more mindful, we’ll be facing something worse than toilet roll shortages.
According to the eco loo roll brand Who Gives A Crap, 700m trees are felled annually to help us keep our bottoms clean, releasing gigatonnes of carbon into the atmosphere and destroying the natural habitats of millions of species. As part of a drive to counter the destruction, the EU has introduced legislation to ban the sale of products linked to deforestation, such as wood, coffee, palm oil and soya.