Big brands go to huge lengths to try to control their images. Brand guidelines spell out how logos should be applied and what colours and fonts should be used. But there's one thing brands can find really hard to control, no matter how much they try.
A new survey has revealed the most widely mispronounced brand names, and the list includes some names that you probably never realised you were saying incorrectly. Others you probably know that you were saying wrong, whatever the brand itself might say (see our pick of the best branding books to learn more about branding in general).
