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Bangkok Post
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BIZARRE: Soft power must have global appeal - You Need To See This

BTS Thailand South Korea Coachella Coachella Music Festival United States
South Korean boy band BTS performs in South Korea during the 2020 MTV Video Music Awards. AFP

The presence of the 19-year-old rapper Milli at the Coachella Music Festival in the United States has reinvigorated Thailand's soft power ambitions -- an area the Thai government has not fully explored nor exploited.

Milli, whose real name is Danupha Khanatheerakul, is the first solo Thai artist to perform at Coachella, a music festival that draws tens of thousands of fans annually. While on stage, she brought out a bowl of mango sticky rice and took a few bites while performing her new song, which included lyrics about corruption and the government.

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