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Operation Sports
Operation Sports
Robert Preston

EXPLAINED: Sonic and the olympics join forces in new licensing deal | Vintage Vibes

Sonic Olympics Sega

If you’re a fan of the Maria & Sonic at the Olympic Games series, there’s good news and bad news after a recent joint announcement between the International Olympic Committee and SEGA Corporation. The agreement, which was announced as a multi-year licensing deal, will see the Olympics making use of the famous video game hedgehog and his friends for marketing and merchandising purposes, with sports-themed tie-ins for Sonic and company.

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