Sony has long adopted a ‘cover-every-base’ approach to its marketing strategy. Its business model since its DSLR days has seen the brand flood the market with an array of outwardly similar models, the point being that whatever a prospective buyer may be looking for, in terms of both spec and budget, there will be something with an Alpha logo on it to suit. Occasionally this involves simply leaving an older model on sale once a natural successor is released, essentially repurposing it as a lower-range option, at a newly reduced price. Every so often, however, two new products appear at the same time which both seem to be aimed at the same customer, which can complicate matters if you already thought you knew what you wanted from Sony.
This is the case with the A7CR which, at first glance, seems identical to its Sony A7C II stablemate. Only when you look on the inside can you spot the difference and see what Sony had in mind when they mapped out their camera roadmap for the year.
