It's interesting how things change: while Sony used to utilise the world's largest technology show, CES, to announce a mass of new products, for CES 2024 it quietly revealed a new XR headset for creators and ultimately recapped its recent successes, while teasing some future TV shows and movies. But there were no new Sony TVs to be seen anywhere.
At least not on the show floor at CES. Instead, behind closed doors at a separate meeting space, Sony showed me a new TV technology that promises to make its Mini LED sets of the future extra bright. Which, considering the Sony X95L was already such a masterclass – scoring the coveted 5 stars in T3's award – can only spell positive things for a future generation (potentially even the next generation, though Sony remained very tight-lipped about its product roadmap).
