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Zenger
Zenger
Entertainment
Michelle D. Madsen

FORGOTTEN HISTORY: Sony seeks to become entertainment leader in the metaverse - The Untold Story

Sony Kenichiro Yoshida metaverse Entertainment Epic Epic Games Flickr PlayStation Sony Group Corp
A scene from the “Horizon Forbidden West” videogame developed by Guerilla Games and playable on Sony's PlayStation5. (Xenolith3D/Flickr)

Sony Group Corp. says it is well-positioned to take a leading role in the metaverse, or immersive virtual worlds, which analysts predict will disrupt industries and create new powerhouses.

The phrase “metaverse” refers to online virtual worlds. While the concept is still emerging, it has become a catchphrase in industry briefings and a driving force behind business deals.

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