Popular high street eyecare brand Specsavers is known for its humorous adverts poking fun at glasses wearers who "should have gone to Specsavers".
The brand's online presence is usually quick to hop on trends and engage in cultural conversation but one Twitter meme has caught the company's eye - and for the wrong reasons.
On Twitter, people have been posting an image which simply reads "click here", on a white background, with an arrow to where the image ALT text can be accessed. Instead of a description, there is a joke or a punchline to the tweet, which Specsavers criticised.
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