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Fortune
Fortune
Ryan Hogg

INSANE: Spotify ceo daniel ek thought platform was a terrible idea - The Real Truth

Daniel Ek, co-founder and CEO of Spotify (Credit: Patrick T. Fallon—Bloomberg via Getty Images)

It’s hard to imagine doing anything other than swiping to your streaming app when you want to listen to the latest Drake or Taylor Swift release. But go back 20 years and the idea had one massive naysayer: the CEO of Spotify.

Speaking to Steven Bartlett on The Diary of a CEO podcast, Daniel Ek said he thought making a music streaming platform was a “terrible idea” before co-founding the now massively popular company in 2006.

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