The already-reeling U.S. pay TV business could see as much as 10% of its remaining base defect to Disney, Fox and Warner Bros. Discovery’s new sports bundle joint venture, an extinction-level event that would “make it hard for operators to stay afloat,” said Aluma Connected TV Insights analyst Michael Greeson.
According to Aluma, about 32% of traditional MVPD users and 38% of virtual pay TV subscribers indicated some level of "likelihood" that they'd sign up for the new, as-yet unnamed JV, nicknamed Spulu by flippant, glib media trades like our own.
