The Famous Group is a creative technology provider and mixed-reality specialist based in Los Angeles. The team was recently involved in Carnival Cruise Line’s launch campaign for its new destination, Celebration Key.
For maximum impact, Carnival and its media agency, Initiative, planned to air adverts during two sporting events in the U.S. broadcast calendar: the NBA All-Star Game and the NFC Championship. Leading on the creative aspect of the project, the Famous Group deployed Stage Precision’s comprehensive SP toolkit to action a mixed-reality advertisement that would truly capture the imagination of viewers.
