Reflecting on our 2025 goals for women’s golf as we approach the start of the 2026 LPGA season, it is clear that the sport is moving in the right direction. Many of the developments we envisioned for both professional and amateur players are finally taking shape, and it is rewarding to see several items from our wish list come to fruition.
A priority was an increase in visibility and TV coverage, and while we didn’t see a dramatic shift in air-time throughout 2025, that goal was reached at the end of last year via a landmark TV contract with FM, the Golf Channel, and Trackman.
