ST. CLAIR SHORES, Mich. (AP) — A Michigan-based company, STAHLS’, is gearing up for the upcoming NFL draft in Detroit where they will be responsible for rapidly personalizing jerseys for each first-round pick as they are announced. The company's headquarters in St. Clair Shores is conveniently located just 17 miles from the draft stage where NFL commissioner Roger Goodell will reveal the selections.
The team at STAHLS’ has a tight window of under two minutes to personalize the jerseys backstage in the Nike jersey room at the NFL Draft Theater, immediately after each pick is made. This year marks the 13th year that STAHLS’ has been involved in the NFL draft, providing apparel decoration technology, software, and equipment.
