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Lifestyle

Joy Saha

UNBELIEVABLE: Starbucks to not increase menu prices | History Defined

Starbucks Brian Niccol

Starbucks has already implemented some major changes this year, including eliminating the surcharge for non-dairy milk, introducing “customization guardrails” to empower baristas and elevating its in-store experience. Despite these major plans, the coffeehouse chain is leaving one thing untouched: Menu prices.

In a Dec. 5 interview with ABC News chief business correspondent Rebecca Jarvis, Starbucks CEO Brian Niccol said the chain will not increase its food and drink prices.

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