Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by the end of the 2025 fiscal year.
“In the coming months, you'll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol said on Tuesday’s call, per Axios. The CEO didn’t specify menu items will be axed, but said the chain will prioritize innovation by “being responsive to customer trends and their changing preferences.”
