Golf's most storied weekend kicked off in grand style last Wednesday night, as an invite-only crowd gathered at a private home in Augusta's upscale West Lake neighborhood for Sports Illustrated and DraftKings' first-ever Augusta After Dark event, which was presented by Homes.com. Athletes, entertainers and VIP golf fans of every stripe came together for an exclusive evening of specialty cocktails, Masters-inspired fashions and 19th hole celebration, highlighted by an intimate hour-long set from pop rock icon Dave Matthews.
Prior to Matthews' set, guests talked, wore and breathed The Masters, thanks to an immersive themed space that featured turf-studded photo ops brought by MINI, handcrafted cocktails from Corona Premier, canned espresso martinis thanks to Midnight Cowboy, and a Masters gear claw machine dispensing green caps, apparel and accessories. A top-tier hospitality staff outfitted by IZOD, Nautica, Lucky Brand and Reebok saw to guests' every need, while guests posed opposite larger-than-life reproductions of some of SI's most iconic PGA cover images.
