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Adrian Padeanu

DARK SECRETS: Stellantis wants to fight bentley with ds | Rare Historical Photos

DS Stellantis Bentley Citroën DS Automobiles RollsRoyce Autocar Luxury

We certainly didn't have DS becoming a rival for Bentley or Rolls-Royce on our bingo cards. As unexpected as it might seem, Stellantis aspires to fight the ultra-luxury brands. The automaker wants to elevate the DS Automobiles brand to a higher echelon by making the Citroën spin-off brand the "Louis Vuitton of the automotive industry."

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