The B word (remember that?) was meant to takeback control. Control of immigration and control of our borders. Yet seven years after Brexit and nothing of the sort has happened.
In fact, it seems to have the opposite effect. Despite the rhetoric, thousands more people than ever are attempting the perilous Channel crossing and who knows how many desperate people are reattempting to get in via lorries.
Take Back Control has turned into Stop The Boats, the latest three-word slogan designed to grab the headlines. But like its predecessor it’s totally meaningless.