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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo and Alex Hern

RARE PHOTOS: Stop trying to be tiktok how video centric instagram sparked a revolt | Vintage Vibes

Shot of TikTok and Instagram icons on a iPad screen
Chinese-owned TikTok has shaken the social media establishment, forcing Instagram to tinker with its algorithm. Photograph: Patrick Lum/The Guardian

If you’re going to change a social media platform synonymous with celebrity culture, make sure the Kardashian-Jenners are onboard first.

Instagram was forced into a partial retreat last week as influencer royalty joined a user rebellion against the app, driven by complaints that it had become too video-centric and was pushing content from accounts that people did not follow.

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