Just one day after announcing planned changes to its branded content guidelines which established tight limits on how streamers would be allowed to run ads on their channels, Twitch is dropping the whole thing, saying the updated guidelines "are bad for you and bad for Twitch."
Of course, it all started over money. "We recognize that streamers want to collaborate with brands, but as outlined in the Terms of Service we maintain the exclusive right to sell, serve, and display advertisements on the Twitch Services," Twitch said yesterday. "This means that you may not insert, embed, or 'burn in' prerecorded advertising units into your livestream."
