NEW YORK—New viewing records were set in July of 2023 with streaming accounting for a record high 38.7% of total TV usage that month while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 report of The Gauge.
During July the share of broadcast and cable viewing also set new lows, with broadcast falling to a record low share of 20.0% and cable falling to 29.6% of total TV usage, respectively. They combined for a linear television record low of 49.6%.
