The business dynamics of video streaming are changing quickly. Gone are the days when the number one priority was subscriber growth. Today, all streaming businesses face tough market realities—and the pressure to demonstrate real profitability is mounting. Content production and licensing fees are surging, and subscription fatigue and the luxury of choice mean consumers are quick to cancel their services if they don’t see value—or feel valued.
Faced with global cost of living challenges, households are thinking twice about how many streaming subscriptions they really need to maintain, with the annual subscriber churn rate in the US currently standing at 50%, according to Parks Associates.
