
The past couple of years have not been kind to the crypto industry. Frauds, hacks, and epic billion-dollar collapses have rocked the sector, and celebrities who joined during the boom times have faced public scrutiny—in the case of Kim Kardashian and Paul Pierce, also lawsuits from the Securities and Exchange Commission.
Idris Elba, the English actor known for roles in Luther and Beasts of No Nation, is bucking the trend. He recently paired up with Stellar, a blockchain launched in 2014 that promotes cross-border payments but has yet to find a foothold against more prominent competitors like Ethereum. Unlike his ill-fated celebrity peers, Elba is not promoting tokens or investment schemes, but instead the vague ideal of financial inclusion promised by Stellar.