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AAP
AAP
Business
Derek Rose

YOU WONT BELIEVE: Strongest sales ever for designer sleepwear chain - What They Never Told You

Parent company Premier's shares were up 8.7 per cent to $12.11 in afternoon trading. (Bianca De Marchi/AAP PHOTOS)

A chain of designer sleepwear stores has delivered its best sales ever despite the cost-of-living crunch, as its owner continues to reposition its sister business of back-to-school stores.

Parent company Premier Investments, chaired by retail sector stalwart Solomon Lew, reported annual sales of $795.5 million for fiscal 2026, down two per cent from the previous year.

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