A new study from Samsung Ads documents just how rapidly the free-ad-supported TV (FAST) streaming business has grown in recent years, with data showing that 12 new major FAST services have launched since 2019 (tripling the market) and individual FAST channels in the U.S. available on one or more major services have increased 214% since November 2020.
There are currently 18 major FAST platforms available in the U.S., the study found, and 1926 FAST channels in the U.S., up from 614 in November of 2020.
