In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highlights some of the companies that have the least committed customers and those services that might benefit the most from bundling as a way to attract new customers and reduce churn.
To analyze those questions, Antenna started by estimating the number of individuals who subscribe to multiple services. For instance, Antenna finds that Max Subscribers are 2.53x more likely to be subscribed to Apple TV+ compared to the General Population.
