
NBCUniversal’s controversial decision to air the NFL playoff game between Kansas City and Miami exclusively on the streaming service produced record signups for the streaming service according to a new study from Antenna.
NBCUniversal and the NFL have previously said that the January 13 matchup between Kansas City and Miami was the biggest live-streamed event in U.S. history and that it drove internet usage in a single day in the U.S. to a new record.