NEW YORK—A new report highlights the frustration many consumers face in an increasingly fragmented streaming landscape with the finding that streaming viewers are spending a record 10.5 minutes per session deciding what to watch.
The 2023 State of Play report on the fast-evolving streaming video landscape from Nielsen’s Gracenote found that that there were 1.9 million video titles available to viewers in the U.S., U.K., Canada, Mexico and Germany in July 2021, a number that had swelled to 2.7 million titles by June 2023.
