STV Group expects total advertising revenue to be down by around 2% for the full year, delivering what it called "resilient performance" and growth of circa 8% compared to the pre-Covid year of 2019.
Nine-month advertising revenue was down by 3%, in line with expectations, while third quarter advertising revenue fell by 17% as UK economic uncertainty led to caution in the market.
The fourth quarter has seen a stronger performance, boosted by I’m a Celebrity and the FIFA World Cup, with the forecast suggesting advertising revenue will only be down 1% against tough comparators from 2021.
