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When you think about Facebook, you don’t think about monthly subscription fees. Meta wants to change that with the upcoming launch of subscription plans.
Diversifying revenue makes sense for a company that makes 98% of its sales from ads. But another factor is at play: The need to cover the soaring cost of AI infrastructure. Meta is all-in on the AI race and recently raised its planned capital expenditures for the year to between $125 billion and $145 billion, mostly because of rising memory chip prices.
Meta’s sales are smaller than the other Big Tech companies that are plowing money into AI. And unlike the other three AI giants — Alphabet, Amazon and Microsoft — Meta doesn’t have a cloud computing business that sells computing to outside customers.
