Sales automation platform provider, SugarCRM, acquired the revenue intelligence solution provider sales-i. The company confirmed the news in a press release. According to the announcement, this acquisition will help SugarCRM customers maximize both their revenue, and profitability.
Last year, SugarCRM and sales-i announced a new partnership whose goal was to improve business-to-business (B2B) sales performance. The fruits of that partnership came in the form of AI-powered revenue intelligence, leveraging the data of a business’ enterprise resource planning (ERP) systems, and CRM. Businesses got actionable insights which they used to boost sales, improve their marketing, and offer better service and support. Consequently, they improved their revenue and experienced higher levels of retention, the companies said.
