As the race to Election Day intensifies, top outside groups are making significant investments in ad reservations, signaling a fiercely competitive battle ahead in seven key battleground states.
FF PAC, the primary super PAC supporting Kamala Harris, recently increased its ad reservations by over $20 million for the final month of the campaign. With a total of more than $114 million already spent on advertising since Harris became the Democratic nominee, the group has allocated over $201 million for future bookings.
Over the next five weeks, FF PAC plans to focus its advertising efforts in crucial battleground states, including Pennsylvania with nearly $42 million reserved, Michigan with over $27 million booked, Arizona with $22 million, North Carolina with $19 million, Georgia with $18.5 million, Wisconsin with $17 million, Nevada with $10 million, and an additional $4.4 million directed towards Nebraska.
On the other side of the political spectrum, leading pro-Trump super PACs have also increased their ad spending this week. MAGA Inc., the prominent pro-Trump outside group, has secured $20 million in new ad time, starting from the end of September and running through Election Day.
Since July 22, MAGA Inc. has been the largest non-candidate advertiser in the 2024 race, with expenditures exceeding $140 million on ads during that period. With the latest bookings, MAGA Inc. now has close to $60 million in ad time reserved through Election Day, targeting key battleground states such as Pennsylvania with $32 million, Georgia with $10 million, North Carolina with $9 million, and Arizona with $7.3 million.
