Japanese anime has conquered China. In Chinese, the term “2D culture” (erciyuan wenhua) describes both the television shows, video games, anime (cartoons), manga (comic books), music, and movies inspired by Japanese pop culture and the millions of Chinese who consume these products every week. This “second dimension” is one of the fastest-growing industries in China—with more than 200 million consumers, the market is projected to reach more than $30 billion by 2020.
But the runaway success of Japanese pop culture among China’s youth has caused confusion, shock, and anger in a country still bitter over historical grievances. Many Chinese see this as a war for the hearts of their children—one they’re losing.
