DENVER—Adtaxi’s 2024 Streaming TV Survey is predicting that the rapid rise in the popularity of streaming services will once again produce declines in traditional TV viewing and pay TV subscribers this year.
The annual survey found that streaming levels surpass 80% of U.S. adults in 2024 and that Americans are now choosing streaming as their default source for viewing content. Nearly three in four (73%) list streaming as the first destination for content, versus cable (15%) and broadcast (6%).
