While sports viewing continues to draw large audiences, a new Deloitte audience survey indicates that broadcasters and others offering sports programming are going to need to develop new, more immersive ways to approach their sports production and programming.
More specifically, Deloitte’s inaugural survey “2023 Sports fan insights: The beginning of the immersive sports era” found that the rise of streaming and game-changing generational shifts in viewing habits and tech usage among Gen Zs and millennials mark the beginning of what Deloitte is calling a new era of immersive sports.
