Booking.com has released new research, with insights gathered from more than 30,000 travellers across 32 countries and territories, highlighting that the impact of their trips remains top of mind, with 88% of Thai travellers saying that they want more sustainable travel over the coming 12 months, which is a 10% increase over what was surfaced through the company's 2021 data.
Some 94% of travellers confirmed that sustainable travel is important to them, and three-quarters of all respondents cited that recent news on climate change has influenced them to make more sustainable travel choices.
To that end, 67% of Thai travellers said sustainability efforts by hotels and transport providers play a significant role in their travel decisions. In fact, 90% of Thai travellers said they would prefer to stay in a hotel with strong sustainable policies.
