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Birmingham Post
Birmingham Post
Business
David Laister

FORGOTTEN HISTORY: Swift fires up the excitement for adventure with tv debut | History Defined

Leading motorhome, campervan and touring caravan manufacturer Swift has launched its first ever national television advertising.

The Hull-based business has unveiled its ‘Every Swift has a Story’ campaign on the small screen, pitting some of the stand-out models as the blank canvas on which the creation of exciting family adventures are recounted.

Described as one of the biggest marketing investments to ever come out of the Cottingham headquarters, it is designed to promote the joy of adventure, showing how spending quality time together in a Swift vehicle will create memorable holiday experiences for years to come. The creative concept behind the ad is designed to appeal to a wide audience, embracing thrill-seeking, relaxing and exploring.

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