Tamil Nadu Startup and Innovation Mission (TANSIM) has come out with two new initiatives – a StartupTN BrandLabs and StartupTN Launchpad. Minister for Micro, Small and Medium Enterprises (MSMEs) T.M. Anbarasan will be formally launching the initiatives this week.
StartupTN BrandLabs will be a community-based forum comprising successful entrepreneurs, emerging startups at various stages and aspirants including students to learn and unlearn all about marketing and branding. StartupTN Launchpad will help startups to launch their products and services that serve as a platform to build a brand and scale up to the next level without having to spend heavily on it during their early days.
“Branding is the winning proposition for any company and is a blended skill of both arts and science. Most entrepreneurs from Tamil Nadu have been traditionally maintaining a low key culture in branding their products or services, TANSIM Mission Director and CEO Sivarajah Ramanathan said.
