Just launched, The StandardX, Melbourne is an edgy addition to the hotel scene in Australia’s cultural capital and represents a double debut – it’s the first Standard International hotel in the country and the first StandardX to open worldwide. A ‘younger, rebellious sibling’ to the hotel brand, StandardX contains the signature DNA that guests know and love, positioned at a more accessible price point.
Led by an unpretentious and unconventional approach, the Melbourne hotel’s ethos nods to the brand’s roots on the Sunset Strip, Los Angeles, where the first Standard was envisioned by André Balazs and Ian Schrager in 1999, with culture, style, nightlife and design at its heart.
