Great news for tourists and especially food enthusiasts travelling to the northeastern region. The Tourism Authority of Thailand (TAT) has created its "Michelin Experience @ Isan" campaign to promote Isan cuisine.
The campaign includes entries in the Michelin Guide Thailand 2023, the guide's 6th edition which, along with hundreds of venues in Bangkok, Chiang Mai, Phra Nakhon Si Ayutthaya, Phuket and Phangnga, now covers four additional Isan provinces: Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani and Udon Thani. To expand the potential for gastronomic tourism and boost local culinary scenes in the Isan region, Michelin Guide has added 33 entries in four major towns to the Bib Gourmand list.
