
With Malaysian tourists becoming the first source market to reach 1 million and reopening of more countries in sight, Thai tourism could realise an even stronger rebound among the Asian market if e-visas are adopted and international flights resume, according to the Tourism Authority of Thailand (TAT).
Thanet Phetsuwan, TAT's deputy governor of marketing for Asia and South Pacific, said the strong growth will be buoyed by the full reopening of Japan, Taiwan and Hong Kong in the final quarter this year.