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Bangkok Post
Bangkok Post
Business

FORGOTTEN HISTORY: Tat makes move into the metaverse | History Defined

TAT metaverse Bitkub Thailand the Tourism Authority of Thailand Economy Millennials
Mr Nithee, centre right, Mr Passakorn, centre left, and Samret Wajanasathian, right, president of XRB Galaxy, at the signing of a memorandum of understanding to promote Thai tourism through the Bitkub Metaverse.

The Tourism Authority of Thailand (TAT) plans to open its first virtual office in the Bitkub Metaverse in the third quarter of this year, in a bid to attract millennials and foreign tourists to bolster Thailand's digital economy.

The TAT signed a memorandum of understanding on Friday with Bitkub Blockchain Technology Co to cooperate on the promotion of Thai tourism through the Bitkub Metaverse, opening a tourism-related exhibition and marketplace inside its virtual buildings.

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