
After their new kits were revealed in December, and with a team presentation to follow next Monday, January 22, the world’s number one women’s road team have officially unveiled their new name - Team SD Worx-Protime. A subsidiary of SD Worx, Protime was added as a second title sponsor for the next three years.
Protime is a workforce management company based in Europe that brings financial stability through 2026 to the squad, which finished at the top of the women’s UCI and WorldTour rankings for a third consecutive year in 2023. SD Worx dominated the road calendar last year with 64 victories.